The Norsemen

 is a person who is to represent Norsegoods brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influence, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, brand ambassador as a term has expanded beyond celebrity branding to self-branding or personal brand management. Professional figures such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed as an extension of the same concept, taking into account the requirements of every company.

 Being a brand ambassador doesn’t mean that you’re an accredited diplomat sent by a foreign country. Taking on a brand ambassador role means that you were picked to represent a brand in a positive light, and by doing so you help raise brand awareness and provide consumers with a memorable face-to-face experience. In other words, brand ambassadors are the promotional marketers of the world and without them, ordinary products would lack emotional emphasis.</p>

In so many words, a brand ambassador is a person who works to promote and represent a brand within its specific marketplace. They are often customers who were already advocating for brands before they started working with them. On the other hand, some brand ambassadors are chosen because they have a large social following and are social media influencers who specialize in social media content creation. Brand ambassadors maintain a working relationship with the brands they represent, in turn taking direction from the brand on how to interact with customers in the marketplace. 

• Initiating online word-of-mouth
• Coordinating Snapchat takeovers
• Posting on message boards (Reddit or Google+ Group)
• Inviting friends (e.g. Facebook events and fan pages)
• Sharing content (e.g. links, flyers on Facebook, Twitter and Instagram)
• Creating reviews (e.g. Yelp or TripAdvisor)

CREATE A COHESIVE BRAND IDENTITY

The most successful and appealing accounts are the ones that are easy on the eyes and have clear and specific personalities. Social media is becoming more and more visual by the day. So on Instagram, your top 9 photos in your feed are essentially your channels magazine feed. You want to ensure that the look and flow are cohesive and that it’s aesthetically pleasing.

Building your content and personality around the same areas of interest shows consistency and authority, which allows you to build a nice audience and gives brands an opportunity to recognize your account’s identity.

2. SELL YOURSELF

This can be the most challenging aspect for many, as for some it’s an uncomfortable task. But brands are looking for someone who represents its values and personality. If becoming an ambassador for a particular brand or niche is a goal of yours, you need to let the brand know what makes you a good fit. So how do you do this? First and foremost, you need to make sure that the content you are creating organically fits with the brands you are pitching.

3. BUILD FOLLOWERS AND ENGAGEMENT

In order to become a successful brand ambassador, you need to have an area of influence. Simply put, you need an audience. Whether that be Instagram, YouTube, or even through multiple social media platforms. In order to garner a following, you must connect with your target audience. And doing so starts with engagement.

When your followers give you genuine compliments that are related to the current post, it shows they are attentive and care about what you’re showing them. Take this opportunity to build a relationship with this follower. Your core following are the biggest ambassadors for your brand and can be the first piece of the puzzle in building social influence. Establishing an audience is paramount to create brand ambassador opportunities.

4. CONDUCT YOURSELF IN A PROFESSIONAL MANNER

As an influencer marketing agency, we can’t stress this one enough. When it comes to collaborations, the last thing anyone wants to deal with is a diva. You should never be rude to your followers (for example, responding to a rude comment in an immature fashion), and you should of course NEVER be cold or impolite to the brand you’re trying to work with.

Your account should represent you and the values you hold. So unless your brand is edgy and brash, consider cleaning up all those drunken party pics from last weekend. Tailor the feed in a way that represents your brand and your values. Basically, get your account ready for presentation.

Because the process itself is a social media influencer, PLease DM us on Instagram to start the process!